About Us

THE NAME

"Locd" - The beauty and identity of wearing locs.

"No Dread" - Rejecting the negative stereotypes and embracing the beauty, confidence, and lifestyle behind locs.

THE FOUNDER

The brand was created by Clorissa, a Loc Queen herself, who is dedicated to tapping into the aspects of the Locd lifestyle to manifest the best designs for our customers to wear.

THE MISSION

Locd No Dread was created to celebrate the beauty, lifestyle, and the journey of locd hair. Because locs are more than a hairstyle. They're patience. They're growth. They're individuality. They're culture, creativity, confidence and self-expression.

We believe every loc tells a story-and every person wearing them is wearing their own crown. Locd No Dread isn't about fearing the journey, we're about embracing it.

No Dread. Just Locs. Just Growth. Just You.

HOW OUR PRODUCTS ARE MADE

We partner with a print-on-demand company here in the US and thoroughly sample the quality of our goods so that you only receive the best quality product.